The Marketing Helix
The model for customers in motion. It explains how customers move through changing needs, trust levels, timing, objections, distractions, and decisions.
A companion framework
FlyByGravity and The Marketing Helix
One describes movement. The other describes attraction. Together they explain how customers encounter, evaluate, remember, trust, choose, return to, and recommend brands.
FlyByGravity
The framework for brand attraction. It explains how trusted brands create attraction across that movement through trust, relevance, resonance, authority, and visibility.
The relationship
Customer movement plus brand pull.
The Marketing Helix explains how customers move through changing needs, trust levels, timing, objections, distractions, and decisions.
FlyByGravity explains how trusted brands create attraction across that movement.
The Helix is the customer behavior model. FlyByGravity is the brand attraction framework. Together, they form a complete view of modern marketing: customer movement plus brand pull.
FlyByGravity does not replace The Marketing Helix. It is a companion framework: the Helix describes the customer's movement, and FlyByGravity describes the brand's pull.
Build brand attraction
Measure your brand's pull.
Brand attraction compounds: visibility pull, trust momentum, and authority compounding turn into measurable gravity.